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Inter:views | Cracking The Entrepreneur Bottleneck

For entrepreneurs, wannabe entrepreneurs, and anybody with an entrepreneurial mindset. 

Dec 19, 2023

Implementing the Objectives and Key Results (OKR) framework in your business is a strategic move that requires careful planning and commitment.  


One crucial aspect often underestimated is the active involvement of the C-level team in the implementation process. The commitment of top leadership sets the tone for the entire organization and ensures that OKRs align with the overall business strategy.  


Effective implementation is a dynamic process involving both top-down and bottom-up approaches. While traditional Key Performance Indicators (KPIs) may follow a top-down structure, OKRs encourage a more collaborative approach. Allowing employees to set their personal goals fosters a sense of ownership and empowerment.  


Achieving your business objectives, creating innovative products, and winning your target markets requires a thoughtful approach, and OKR can help you enhance your strategy.  


In this episode, we’re joined by Viktor Grekov to share his entrepreneurship journey, the secrets to the successful implementation of the OKR framework, and how you can create a successful product as an entrepreneur.  


Viktor is the co-founder and CEO of Oboard, an OKR software company. Following a decade in product development, Grekov founded Oboard in 2018 after experiencing the challenges of OKR implementation firsthand. Under his leadership, the company has grown to serve 1,000 clients, including industry leaders such as Volkswagen, Panasonic, Best Buy, Ericsson, and Pfizer. 


Tune in! 


Key Highlights from The Show 

[01:14] Introduction to the show with Viktor Grekov 

[02:57] Viktor’s bottleneck index score and his lessons and biggest challenge  

[06:45] Working with international teams and how Viktor prepares himself  

[07:45] Viktor’s leadership approach to enhancing his team’s engagement and motivation 

[10:26] How to build trust and let go as a leader and a business owner 

[13:13] How Viktor is handling the pressure in Ukraine to keep his business thriving 

[14:30] What is OKR, and how it solves problems with engagement, focus, and alignment 

[15:40] How to implement the OKR framework in your company  

[21:14] The difference between OKR and KPIs approach and freedom 

[24:50] How OKR strategy can help you remove bottlenecks 

[27:22] What it means to Viktor to be an entrepreneur  

[28:57] What Viktor has learned about himself as an entrepreneur  

[30:04] Viktor’s main lessons to entrepreneurs and start-up founders  

[32:09] How to reach out and connect with Viktor 

[32:26] Ending the show 


Notable Quotes 

·        Don’t underestimate the importance of the involvement of the C-level team in the implementation. 

·        Effective implementation of OKR is both top-down and down-up.  

·        When you use KPIs, you will always use a top-down approach, and people will have no chance to set their personal goals. 

·        Creating an innovative product and winning a specific market is about the approach to how you will achieve it. 

·        Entrepreneurship is all about making an impact and changing people's lives. 

Connect With Viktor Grekov 





How much of the bottleneck in your business are you? Don’t underestimate the bottleneck’s impact. Take the Bottleneck Index and find out your bottleneck score now!