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Cracking The Start-up Code With The Nordic Start-up School | Part 1

May 27, 2021

Special Start-up Episode, in collaboration with the Nordic Start-Up School. Part 1 : Sales & Marketing.

Kelvin Chikezie, Ukko Järvinen and Anthony Sundström, 3 NSS mentors joined me to discuss everything start-ups need to know about Sales & Marketing. 

  • Why do start-ups need to focus on sales & marketing? Will they fail if they don't?
  • What should they specifically spend time on? Where should they start? Is there a difference between B2B, B2C and B2B2C?
  • What are the most frequent questions start-ups have? 
  • How and where can they get their first clients?
  • What are the biggest sales & marketing mistakes they can make?
  • What is the #1 practical tip you'll give any start-up?