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Inter:views | Cracking The Entrepreneur Bottleneck

For entrepreneurs, wannabe entrepreneurs, and anybody with an entrepreneurial mindset. 

Nov 29, 2022

One of the most critical aspects of building impactful relationships with clients is the ability to connect with them. The best way to do this is by reading their personality and speaking to them in a language that resonates with them. 

Reading a prospect’s personality helps you know how they like to be spoken to and treated to have a better connection with them. If you’re selling a service or a product, reading your client enables you to talk to them in a way they relate to and understand what they want. 

As a business owner, knowing their quirks and how best to connect with your client will make the sales process easier and more successful. 

Join this conversation with Alan Steven and learn how to read personalities and build relationships with staff and clients that drive results.

Alan is an International Profiling and Communications Specialist. He helps individuals, families, teachers, students, business owners, and salespeople to read other people to understand what makes them tick so they can build relationships and better communications. Today he’s regarded as one of the leading authorities in leading people globally, and his programs are accredited as certified learning programs for all business types across Australia and Asia. 

He is also the creator and host of the Campfire project and #We together initiative, which is a global community and a safe place where men and women can give themselves permission to share their stories and have respective conversations. 

Key Highlights From The Show

[00:30] Episode intro and a quick bio of the guest; Alan Steven

[01:52] How Alan became the world authority on reading people

[05:02] The difference between profiling and reading clients in any business 

[06:23] Reading skill and how to use it in every application we’ve in life

[12:32] Being able to read people's faces as a business owner 

[15:36] Practical example of how to build relationships with clients  

[19:28] How long it took Alan to get to where he is today 

[24:42] How to modify our face to tell a different story and fortify information  

[27:12] Act as if Vs. Fake it until you make 

[30:12] The difference between confidence and arrogance 

[31:04] Alan’s perspective on what it means to be an entrepreneur 

[33:58] The Campfire project and what it offers in the space 

[39:41] Alan’s one recommendation to all entrepreneurs 

[42:48] How to reach out and connect with Alan 

[43:15] Ending the show and call to action

Notable Quotes 

  • Understanding the baseline of someone's personality is far more important than anything else because if you don’t get that right, the other stuff can be hit-and-miss. 
  • When we do the things that we love to do, we’re more productive and happier. 
  • Reading people's faces is done to build relationships with people; the last thing we want to do is to manipulate people. 
  • By looking after your staff, you are looking after your customers.
  • If you don’t build relationships with people, you will never get to show them how good your product is. Relationship comes first.
  • Act as if. If you don’t think you’re good enough, get over it, and if you think you’re too good, get over yourself.
  • Being an entrepreneur is valuing everybody, being the best person you can be for yourself, providing the best service to people, and being innovative and open to new ideas.
  • When you worry about saying the wrong thing, you will say the wrong thing; we get what we focus on.

Resources Mentioned

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